Three practices but only one firm. The site had to prove all three at once. Danny Forster & Architecture runs three distinct verticals: film, architecture and research. The website needed each one to feel like its own world, with its own visual cues, while still reading as one firm underneath. Built a virtual environment visitors could navigate between, so the verticals stayed connected instead of collapsing into each other. Brand platform work came first and set the direction; the website then took the existing brand and gave it a proper visual identity built specifically for the site. This is from my work as Principal, Director of Design at The Creative Organization.