A COVID mask brand that turned into a skincare company, and needed stores that looked like it belonged there. Led store design for evolvetogether, a brand that started with design-forward masks during COVID and evolved into skincare. Led retail design, interior design, and pop-up design. Stores were designed around generous space for product, a minimal footprint, and custom-built shelving and trial areas rather than a shelf stacked with stock. This is from my work as Principal, Director of Design at The Creative Organization.