A graphic language for Ford's commercial vehicle arm, fabricated for the stage at its own keynote. Developed the graphic language for the Ford Pro offerings, the commercial vehicle arm that makes up a significant chunk of Ford's business, translating its different capabilities across its electric vehicle fleet into a visual system. That system was fabricated and installed for a keynote address to both Ford Pro and the general public. This is from my work as Principal, Director of Design at The Creative Organization.