Client
Type
Year
Ford, Shifting Perspective
Art Direction
2022


Project Info
The word ESCAPE, built across an entire warehouse, that only reads correctly through one lens. Art direction on Shifting Perspectives for Ford: an anamorphic installation that spread the letters of the word ESCAPE across separate fabricated pieces throughout a warehouse so they'd only align into readable text through a specific focal length lens from one fixed vantage point. The technical challenge was making sure each oversized, distorted piece could actually be fabricated and still resolve correctly once installed.
Credits
Art Director Peter Dowhaniuk
Production Designer Jay Pooley