Client

Type

Year

Ford, Shifting Perspective

Art Direction

2022

Project Info

The word ESCAPE, built across an entire warehouse, that only reads correctly through one lens. Art direction on Shifting Perspectives for Ford: an anamorphic installation that spread the letters of the word ESCAPE across separate fabricated pieces throughout a warehouse so they'd only align into readable text through a specific focal length lens from one fixed vantage point. The technical challenge was making sure each oversized, distorted piece could actually be fabricated and still resolve correctly once installed.

Credits

Art Director Peter Dowhaniuk

Production Designer Jay Pooley