Client
Type
Year
Ontario Lottery and Gaming
Uniform Design
2024


Project Info
Uniforms for the moment someone finds out they just won a million dollars. Reimagined the uniform programme for OLG's Prize Centre Dream Ambassadors: workwear as the base, layered with cardigans, vests and accessories, formal enough to signal that a win deserves a proper welcome. Also designed a separate line of prize-winner merch, customized one-of-ones for the person who actually won, so the moment had something real to take home.


Credits
Art Director Dusan Dragovic Eric Homsy Peter Dowhaniuk
Agency MOMENTUM WORLDWIDE

