Client

Type

Year

Ontario Lottery and Gaming

Uniform Design

2024

Project Info

Uniforms for the moment someone finds out they just won a million dollars. Reimagined the uniform programme for OLG's Prize Centre Dream Ambassadors: workwear as the base, layered with cardigans, vests and accessories, formal enough to signal that a win deserves a proper welcome. Also designed a separate line of prize-winner merch, customized one-of-ones for the person who actually won, so the moment had something real to take home.

Credits

Art Director Dusan Dragovic Eric Homsy Peter Dowhaniuk

Agency MOMENTUM WORLDWIDE