A shop within a shop for Harry Rosen, built to set the standard for every Patrick Assaraf store after it. Interior design, furniture design, store concept and design direction for Patrick Assaraf's shop-within-a-shop inside Harry Rosen. Beyond that one store, the concept was meant to set the design standard for the brand going forward. The job was translating the brand's qualities into a physical space while still working inside a department store's need to push volume: built-in storage solutions that keep the shelves feeling premium rather than like stock sitting out. Scope included construction drawings for the shop.