An oversized foosball table where the players kick local cuisine instead of soccer balls, matched live to actual World Cup games. Art direction and fabrication drawings for a President's Choice commercial built around this year's FIFA World Cup: an oversized, fragmented foosball table where players kick local cuisine sold at PC stores into the goal instead of a ball. Designed more than twenty characters, each built to play out different scenarios matched to whatever was happening in the real elimination games being shot.