A brand platform first. Then the identity and the website that had to prove it. Studio Troika, an architecture and design practice operating since 2003, needed a brand platform: a clear mission and positioning built around exceptional service, a collaborative approach and uncompromising quality, the case for an architecture practice built on service rather than ego. That platform set the direction for a full visual identity (logo, colour, typography, applications) and a redesigned website, design and development both, built from a full site audit through to public beta. Served as art director. This is from my work as Principal, Director of Design at The Creative Organization.